— The blogs
Letters from the studio.
Notes on formulation, shade philosophy, and the people behind our pigments. Once a fortnight, never daily noise.
Why we graded from a Nepali baseline.
When we started fitting our first foundation, we had a small mountain of cool-graded shades from other ranges. Almost none of them sat on Nepali skin without going grey-green. We threw them out. Then we started over — with a baseline matched on a friend in Lalitpur, and graded outward from there. Coming soon.
What's actually in a tube of jo. lipstick.
We're going to publish our full ingredient list — not just the IUPAC names but what each component actually does, why it's there, and what we considered and rejected. The first deep-dive will be the Sindur Velvet Matte. Coming soon.